I've spent eight years buying media for tyres, banks, marketplaces and football tickets. If all that taught me one thing, it's this: ads are just the part you can see. What actually grows a business is everything underneath, the funnel, the data, the automation, the offer. When that layer falls behind the business, that's usually when someone sends me a message.
A global football ticket marketplace. I ran roughly a million dollars a month on Google, Microsoft and Meta, across dozens of markets and every major league. Demand there swings hard week to week, so the real job was scaling spend without letting returns slip.
ATD is a training center under UEH. I run their Meta lead campaigns on a cost-per-lead contract, and I built a live dashboard so their sales team and I are always looking at the same numbers. No arguing about whose report is right.
Vinachem is Vietnam's national chemical group. I build the digital infrastructure for its member companies: Casumina, the rubber manufacturer, is live in production, with Niferco and Phân bón Miền Nam in build. These firms were founded in the 1970s, so every platform serves two audiences at once: the dealer network that sells the product, and the farmers and workshops that use it.
One of the biggest IELTS brands in Ho Chi Minh City, with a 65K-follower page behind it. Education is a long-consideration purchase, so the work runs the whole way down: creative that earns the click, offers that survive a 48-hour deadline, and tracking that ties every đồng of budget to enrolled students rather than form fills.
A Vietnamese food distributor based in Houston, Texas, selling into Asian supermarkets across the US. The work is short-form video at scale: reels that carry the products into feeds, and campaigns built to start conversations with buyers rather than chase cheap clicks.
I teach Digital and Growth Marketing at UEH. Eight years of real campaigns, real budgets and real mistakes, turned into frameworks students can use from day one on the job.
Years in performance marketing. Agency side, in-house, marketplace and freelance.
Peak monthly ad budget. Google, Microsoft and Meta for a global marketplace.
Brands grown. Automotive, banking, e-commerce, travel, ticketing, education and B2B distribution.
Google, Meta, TikTok, Microsoft, Quora and Reddit. Account structure, bidding, creative testing, the whole stack.
Shopee, Lazada and TikTok Shop. Platform ads, flash sale mechanics, and marketplace growth.
GA4, Looker Studio and custom dashboards. Raw exports in, decisions out.
Insider, n8n and Salesforce. Connecting the funnel so leads, data and follow-ups move on their own.
Canva, Illustrator and CapCut. Enough hands-on craft to ship ad creative without waiting on a studio.
Visiting Lecturer at UEH on Digital and Growth Marketing, plus in-house training for client teams.
I look at your accounts, your tracking and your funnel before quoting anything. You get a written summary of what I found, whether or not we work together.
A plan with numbers attached: target CPL or ROAS, budget split, what we test first. We agree on how success is measured before any money is spent.
I set up, launch and manage the campaigns myself. No handing your account to a junior you've never met.
A live dashboard you can open any day, plus a short weekly note on what changed and why. You see the same numbers I see.